me: What’s your real name and where are you from?
him: My real name is Benjamin. (I don’t really use my last name online.)
I’m from a small city in Buenos Aires Province, Argentina

me: What is the ugliest thing you've ever found beautiful?
him: One thing I find beautiful that most people probably don’t is the random images I post from time to time. I actually stopped doing it for a while and recently started again. Some of them have terrible quality, some have no context at all, and some genuinely look like they were taken on an old Nokia phone. I think that’s exactly what makes them interesting. I also prefer small, enclosed spaces over wide open ones. I just feel more comfortable in them. And another thing I genuinely find beautiful is extremely long hair on men. I know a lot of people don’t like it, but I’ve always loved that look.

me: How do you know when a design is finished?
him: I know a design is finished when it achieves the feeling I was looking for. Sometimes I keep adding more and more elements, but then I realize an earlier version actually communicated the idea better. It really depends on what I’m trying to express. The only exception is my main design (the first slide). That one is finished when I’ve pushed it as far as I possibly can. It’s the most detailed piece, which is why it’s usually my most expensive commission. It simply takes the most time and attention

me: What visual trend do you secretly hope disappears forever?
him: I’m not sure if this counts as a visual trend, but the whole Haunted Mound / trash aesthetic has never really connected with me. I understand why people like it, but visually it just doesn’t make me feel anything

me: What's a design rule you've broken so many times that it no longer feels like a rule?
him: Probably the idea that everything has to be perfect, perfectly aligned, or follow a flawless color palette. I do think color is important, but most of the time I just keep adding things until it feels right. That means I end up breaking a lot of “design rules.” The only time I’m much stricter is when I’m working on a commission where everything needs to fit together exactly the way the client imagined.

me: Is there something you do you do to improve your sense of beauty and taste?
him: I absorb everything. Music, street signs, interesting architecture, magazines, old video game covers… Lately I’ve also been learning to DJ, and it’s made me realize that some songs deserve an entire design dedicated to them. A perfect example is “Is It Cold in the Water?” by SOPHIE That song has so much emotion and energy that it immediately makes me want to open Photoshop and turn that feeling into an image.

me: If your work had a soundtrack, what kind of music would it be?
him: If my work had a soundtrack, it would definitely be heavy dubstep, especially early Skrillex. If I had to choose one song, it’d probably be “Born This Way (Skrillex Remix).”

me: What kind of building do you think your work would live in?
him: I think my work would live somewhere that feels fun. Maybe a living room with a PS2 connected to an old TV and shelves full of horror, action and thriller games. But at the same time, night is a huge part of my work. So maybe it’d also live on the dance floor of the most expensive and strange nightclub you could imagine, with experimental electronic music and huge speakers shaking the whole building

me: Would people feel welcome there?
him: Just like my designs, it would be open to everyone. But that doesn’t mean everyone would enjoy it. People would be welcome, but if it’s not their world, they’d probably feel a little uncomfortable.

me: If your aesthetic had an enemy, what would it look like?
him: If my aesthetic had an enemy, it’d probably be extreme minimalism. A random stock image with a single word on it. The kind of branding that only wants to look like a “brand” without actually saying anything. Something like Supreme at its peak.

me: What would you never put your name on, even if it paid extremely well?
him: Anything that doesn’t represent me. Or any project where I’m expected to pretend to be a different kind of artist. If my work has to completely abandon my style, then it isn’t really my work anymore. At that point I’d just be copying someone else, and I’d rather not put my name on something that doesn’t genuinely feel like me.

some of his works: